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American Society of Human Genetics - San Diego - October 18-22, 2014 Contact Search
 

Promotional & Advertising Opportunities

 

Exhibitors have exclusive access to these branding opportunities. Increase your visibility at the ASHG 2014 by advertising in print, on the web, in email, and on site. Heighten your brand visibility, create buzz for new products, and promote giveaways over different media platforms to be sure to reach your audience.

 

ASHG has added many new opportunities at price points that fit into all budgets, so don’t miss your chance to get even more visibility at the largest human genetics meeting in the world.

 

Explore:
Print Opportunities Email & Online Opportunities On-site Opportunities

 

 

New! Mobile App Banner by Day

Deadlines Vary

Your advertisement will be featured on the NOW screen (home) for the ASHG 2014 official Mobile App. Each ad will run for one full day and have a click-through link, meaning that when an attendee clicks on the ad, the page will navigate to the provided URL within the app when connected to data/internet.

 

Pre-Show, October 1-16 SOLD
Saturday, October 18 SOLD
Sunday, October 19 SOLD
Monday, October 20 SOLD
Tuesday, October 21 SOLD

 

 

 

 

Pre-Registration Mailing List

Deadline: September 26

Names, institutions, and postal addresses of pre-registrants are available exclusively to exhibitors. Emails are not available. The list will be available for purchase beginning September 4 and may be purchased via your exhibit contract (login here). 

Exhibitors must return the order form and payment to cmorin@ashg.org and provide a sample of the mailer before the list can be released.

The list may be ordered online beginning in September by logging into your contract and selecting the option from the left-hand navigation.
 

All Pre-Registered Attendees $1,200
U.S. & Canada Pre-Registered Attendees $1,100
U.S. Pre-Registered Attendees only $1,000

 


On-site

 

Aisle Signs

$2,000

Stand out in your aisle in the Exhibit Hall with this opportunity! Your company and/or product name and logo along with booth number will hang from the aisle sign of your choice.

 

NEW! Carpet Clings - Sails Pavilion

$5,000 each

 

Meeting attendees will be walking back and forth through the Sails Pavilion on the upper level of the convention center to get to session rooms on either side. Your 54” x 54” advertisement will be printed on a carpet cling and installed on this carpeted walkway in the Pavilion, garnering thousands of views daily as attendees pass through this area several times per day. Advertiser must supply artwork; ASHG will produce and install the cling.

 

escalator tops

NEW! Column Wraps - Main Lobbies

$8,000 each (five available)

 

Attendees will be walking through the main lobbies of Halls C, D, and E in the convention center: a prime opportunity for your 8' advertising message to reach thousands of eyes multiple times per day.

 

NEW! Escalator Clings - Side Panels

$12,000

 

There are two main entrances to the Exhibits and Poster Hall and two corresponding escalators that attendees use to come down to Exhibits and Posters from the North Lobby. Your company can place advertising in the form of clings on the sides of the escalators. There are many options for advertising in these areas, and your message will be seen thousands of times.

 

Only one exhibiting company may reserve each escalator bank – which means there are only three available!*

 

Entire escalator bank (one-sided)             $12,000 - two available

Three escalator banks (exclusive)             N/A

Note the sides are not transparent, so clings will face the interior of the escalators only.

 

 

NEW! Escalator Clings - Tops

$8,000

The space between handrails on the three escalators from Lobby D leading upstairs are an excellent place to garner thousands of impressions over the course of the meeting (see photo).

 

Advertiser must purchase two escalator tops, which means there are only two available.*

 

Two escalator tops                               $8,000

Four escalator tops (exclusive)             N/A

 

*Competing companies may be co-located in this process. Please contact Carrie Morin at cmorin@ashg.org with any concerns.

escalator tops

 

BUNDLE & SAVE! Escalator Sides + Two Escalator Tops*

$17,000 - 1 available

Prices include the printing of graphics and installation. Advertisers will be required to provide artwork in specified formats and meet certain deadlines.

*Competing companies may be co-located in this process. Please contact Carrie Morin at cmorin@ashg.org with any concerns.

 

NEW! Meeting Bag Inserts

SOLD OUT

Your company provides 6,500 copies of your product/corporate flyer or advertisement, no larger than 8.5” x 11” and no more than one page. Attendees will get your message before they even set foot in the exhibit hall, and this is an exclusive opportunity open to the first five reservations.

 

Twitter Feed Viewer

SOLD

A 50” LCD screen will scroll with the #ASHG14 Twitter feed in Registration and other common areas in the BCEC, surrounded by your company/product advertisement.

 

Hotel Key Cards

 

All Hotels

SOLD

Your four-color advertisement can appear to attendees before the exhibit hall even opens by advertising on the magnetic hotel key cards in the official hotels for ASHG in San Diego. Company name, logo, product, and/or booth number may be featured as an ad.

The fee above is due to ASHG, and the cost for production and design of the keycards will be the responsibility of the advertiser (key cards are typically $1 each to produce, plus shipping and handling). Please note that most hotels within the block charge administrative fees, which is also the responsibility of the advertiser (approximately $6,000 total).

Advertising on hotel key cards must be approved by ASHG and must include the ASHG meeting logo on the back side (ASHG will provide artwork).

Advertiser(s) is/are responsible for meeting required deadlines to ensure prompt delivery of key cards. ASHG is not liable for any mistakes regarding key cards.
 

All advertisements are subject to ASHG approval.


 

Online

 

Website Advertisements

200x200 square Web ad

SOLD OUT

In 2013, the website for the Annual Meeting had nearly 615,000 unique page views. The website for the Annual Meeting is where thousands of potential attendees register, submit abstracts, search the program and abstracts, and get all the information they need before the meeting.

The sooner you place an ad, the sooner your visibility increases!

Two ads will display at one time and will be rotated on the most highly visible pages:


• Abstract information (nearly 78,000 page views)
• Registration information (over 58,000 page views in 2013)
• Schedule of Events (over 63,000 page views)
• Hotel Information (nearly 29,000 page views)
• General Information (nearly 20,000 page views)
NOTE: Advertisements with links will open in a new window or tab.
 

 

 

2013 ASHG Annual Meeting Website Statistics

The following statistics were gathered by Google Analytics and are from the period of March 1, 2012 – November 28, 2013.

Unique Pageviews:       614,979

Pageviews:                   817,127

Average Time on Page: 1:47

Bounce Rate:                36.22%

Email Advertisements

E-Newsletter

This informative newsletter was sent to potential attendees and all pre-registered scientific attendees – approximately 11,000-12,000 scientists. The newsletter features upcoming deadlines, hotel information, general meeting information, tips to international travelers, session information as it becomes available, and much more.

As an exclusive opportunity, exhibitors may advertise with static ads with dimensions TBD. In the last two years, they were 160 x 300 pixels (per image), but this size may change slightly for 2014 as we redesign the newsletter. We also have 300wx200h static ads, clearly marked as advertisements with hyperlinks. Three spots are available for each newsletter, located on the sidebar of the newsletter, 25 pixels apart.

 

Newsletter Date Anticipated # of Recipients Cost:
July - 3 available 11,000 N/A
August - 3 available 12,000 N/A
September - 1 avail. 12,600 SOLD OUT
October - 2 available 12,600 SOLD OUT

 

 

 

Banner Ad in "Before You Go" Email

SOLD

Just before the meeting, every ASHG attendee receives an email with crucial logistical information that they need to make their trip go smoothly. Last year, the email was sent to 6,215 pre-registered attendees and opened 12,136 times - a 195% open rate for less than $1 per attendee! Your linked banner ad featuring your company and/or product name and logo will be prominently displayed in this email.

 

Banner Ad in Daily Info Email

$5,000 - one available for Saturday, Sunday, Monday, Tuesday

Saturday, Sunday, Monday, Tuesday, Wednesday available (pattern change for 2014 only; Saturday corresponds to Tuesday, etc.)

ASHG sends daily highlights and reminders to registered attendees the morning of each meeting day. Make your mark and advertise your booth or lunch workshop with a 700wx200h pixel static banner, clearly marked an advertisement with a hyperlink, located at the bottom of the email. Statistics from 2013:

 

Day Sent # of Recipients Open Rate
Tuesday 6,259 89%
Wednesday 6,422 78%
Thursday 6,637 68%
Friday 6,722 62%

All advertisements are subject to ASHG approval.

 


Print

 

NEW! ASHG Schedule At-A-Glance + Notebook (Deadline August 8)

New for 2014, ASHG is combining its popular Program-at-a-Glance (green sheet) with the popular spiral notebook for meeting attendees. Attendees can view sessions, times, and locations in an easy-to-read grid format for all scientific sessions in the Program-at-a-Glance (does not include poster sessions), then use the lined pages of the notebook for notes in one convenient item, picked up with the meeting bag! Your four color, full page advertisement will get thousands of impressions.

 

Back Cover SOLD
Inside Front Cover SOLD
Back of Schedule Pages $4,000
Inside Back Cover SOLD

 

Program Book (Deadline August 1)

The ASHG Program Book will be one of the most valuable resources at the Annual Meeting, as it lists all pertinent information for meeting attendees. It includes information on available services, foldout maps, listings of sessions and posters, schedules and locations, award recipients, and a section dedicated to exhibits.  A complete PDF of the Program is posted on the Annual Meeting website starting in September.

Covers

The inside front, inside back, and back cover are available for full page, four color advertisements in these premium, highly visible positions.

 

Inside Front (Cover 2) SOLD
Inside Back (Cover 3)   $5,000
Back (Cover 4)    SOLD

 

Bellyband

SOLD

Your marketing message will reach the eyes of attendees as they receive their Program Book, even before they open it!

 

Foldout Maps

In the General Information section, there are foldout maps to help attendees navigate the meeting and the host city. Advertisements are available in black and white, half page format on the back of the foldout map.

 

Convention Center Floor Plan $2,500

 

Other maps may be available; inquire for availability.

 

Dividers

Sections of the Program Guide will be separated by a four color divider in thick cover stock, and your standout ad can be on the Exhibits divider – the only available position. Advertisements can be one page or two pages, full color.

 

Exhibits Tab One Side N/A
Exhibits Tab Two Sided SOLD

 

Other Positions in Program Book

 

Floor Plan Banner

SOLD

Have a banner sized ad measuring 1 3/4” x 9 ½” on the floor plan fold out page, just beneath the map of the exhibit hall, and feature your company name and booth number to ensure that all attendees will see your message.

 

Full Page, Four Color - Facing Cover 3

SOLD

Your four color, glossy advertisement will face the inside back cover of the Program Guide.

 

Full Page

$3,000

Four color, glossy advertisements are placed in alphabetical order at the end of the Program Book, just before the inside back cover and following the Speaker/Author Index.

 

All advertisements are subject to ASHG approval.

 


 

 

 

 

 
 
 
 

Contact Meeting Management

 

The American Society of Human Genetics, Incorporated | 9650 Rockville Pike, Bethesda, Maryland 20814
society@ashg.org • 1-866-HUM-GENE • (301) 634-7300
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