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Promotional & Advertising Opportunities

 

Exhibitors have exclusive access to these branding opportunities. Increase your visibility at the ASHG 2013 by advertising in print, on the web, in email and on-site with aisle signs and more. Heighten your brand visibility, create buzz for new products, and promote giveaways over different media platforms and be sure to reach your audience.

 

ASHG has added many new opportunities at price points that fit into all budgets, so don’t miss your chance to get even more visibility at the largest human genetics meeting in the world. If you have questions, contact Carrie Morin, ASHG's Exhibits Manager.

 

 

 

Print

 

ASHG Notepad

Attendees will pick up this popular meeting-branded, 20 page, spiral notepad, perfect for taking notes during the meeting! This opportunity provides excellent visibility both at the meeting and afterwards. The first page will be a 2013/2014 calendar so attendees can easily refer to dates for the following year. Advertisements will be full page and full color.

 

Back Cover $7000
Inside Front Cover SOLD
Calendar Page (back) N/A
Inside Back Cover SOLD

 

Program At-a-Glance

Also known as the green sheet, this very popular piece was expanded last year to include the full educational program in an easy to read format. The piece included a schedule overview, lists of concurrent invited and platform sessions by day and time and includes session location. Your black and white ad gets maximum impact on the back cover of this useful piece.

 

Back Cover SOLD

 

  • To reserve, login to your contract, select Support and Advertising Opportunities on the left-hand side, and select your choice. Space must be reserved with full payment via credit card. Login here.

All advertisements are subject to ASHG approval.

 

Pre-Registration Mailing List

Deadline: September 27

 

Names, Institutions, and postal addresses of pre-registrants are available exclusively to exhibitors. E-mails are not available. It is recommended that exhibitors purchasing the list request the list after the pre-registration deadline of September 4, 2013. The list of all registrants will likely number 5,000+ after this date. Contact cmorin@ashg.org for more specific numbers.

 

Exhibitors must return the order form and payment to cmorin@ashg.org and provide a sample of the mailer before the list can be released.

 

The list may be ordered online beginning in September.

 

All Pre-Registered Attendees $1200
U.S. & Canada Pre-Registered Attendees $1100
U.S. Pre-Registered Attendees only $1000

 

 

 


 

Online

 

Website Advertisements - SOLD OUT

200x200 square Web ad

$2000

In 2012, the website for the Annual Meeting had nearly 180,000 unique page views. The Web site for the Annual Meeting is where thousands of potential attendees register, submit abstracts, search the program and abstracts, and get all the information they need before the meeting.

The sooner you place an ad, the sooner your visibility increases!

Two ads will display at one time and will be rotated on the most highly visible pages:
Abstract information (nearly 75,000 page views)
Registration information (over 58,000 page views in 2012)
Schedule of Events (over 56,000 page views)
Hotel Information (nearly 27,000 page views)
General Information (nearly 20,000 page views)
NOTE: Advertisements with links will open in a new window or tab.

 

 

 

2012 ASHG Annual Meeting Web site Statistics

The following statistics were gathered by Google Analytics and are from the period of March 1, 2012 – November 28, 2013.

Unique Pageviews: 688,119

Pageviews: 924,932

Average Time on Page: 1:33

E-mail Advertisements

E-Newsletter

This informative newsletter was sent to potential attendees and all pre-registered scientific attendees approximately 11,000-12,000 scientists. The newsletter features upcoming deadlines, hotel information, general meeting information, tips to international travelers, session information as it becomes available, and much more.

As an exclusive opportunity, exhibitors may also have 300wx200h static ads, clearly marked as advertisements with hyperlinks. Two spots are available for each newsletter, located on the sidebar at the bottom of the newsletter, 25 pixels apart.

 

Newsletter Date Anticipated # of Recipients Cost:
July - 3 available 11,000 $2500
August - 3 available 12,000 $2500
September - 2 avail. 12,600 $2500
October - 2 available 12,600 $4000

 

 

Banner Ad in Before You Go Email

SOLD

Just before the meeting, every ASHG attendee receives an email with crucial logistical information that they need to make their trip go smoothly. Last year, the email was sent to 6,482 pre-registered attendees and opened 9,820 times - 150% open rate! Your linked banner ad featuring your company and/or product name and logo will be prominently displayed at the bottom of this email.

 

 

NEW! Banner Ad in Daily Reminder Emails

$5000 - 1 available for each day

Tuesday - SOLD; Wednesday - Friday available

ASHG sends daily highlights and reminders to registered attendees the morning of each meeting day.  Make your mark and advertise your booth or lunch workshop with a 700x200 pixel static banner, clearly marked an advertisement with a hyperlink, located at the bottom of the email. Statistics from 2012:

 

Day Sent # of Recipients Open Rate
Tuesday 6479 85%
Wednesday 6678 68%
Thursday 6826 66%
Friday 6840 56%

 

 

  • To reserve, login to your contract, select Support and Advertising Opportunities on the left-hand side, and select your choice. Space must be reserved with full payment via credit card. Login here.

 

All advertisements are subject to ASHG approval.


 

On-site

 

Escalator Clings

SOLD

 

There are two main entrances to the Exhibits and Poster Hall and two corresponding escalators that attendees use to come down to Exhibits and Posters from the North Lobby.  Your company can place advertising in the form of clings on the sides of the escalators. There are many options for advertising in these areas, and your message will be seen thousands of times.

 

One side of escalator - 1 available            $7000

Entire escalator bank (one-sided)             SOLD

 

Each side of the escalator is $7000 (for one-sided graphics); both sides/entire escalator bank is $12,000 (for one-sided graphics)

NEW! Stair Graphics

SOLD

 

There are accompanying staircases next to the escalator banks on either side of the Exhibit Hall, from the North Lobby. Make a graphic impact with staircase graphics, and attendees will see your message from a distance in the Exhibit Hall!

 

   

NEW! Exhibit Hall Entrance Floor Decal

SOLD

 

Make an impact as soon as attendees walk through the doors of the exhibit hall! Your 13 w x 10 h decal will be laid in front of the escalator bank, for all attendees to see as they enter the exhibit hall for posters and exhibits!

 

SAVE! Stair Graphics + Landing Decal

N/A

Get both opportunities and make double the impact! Savings of $1000!

 

NEW! Skybridge Decals

SOLD OUT

Two sided decals will be available on the Skybridge connecting the East and West sides of the BCEC, crossing the exhibit hall. So your advertisement will get multiple views from below in the Exhibit Hall as well as at eye level, from attendees crossing the Skybridge to get to sessions! Choose whether you would like one side or two sided decals!

 

One side Decal 4 x 8                     $2000

Two Sided Decal 4 x 8                  $4000

 

NEW! Twitter Feed Viewer

SOLD OUT

A 50 LCD screen will scroll with the #ASHG2013 Twitter feed in Registration and other common areas in the BCEC, surrounded by your company/product advertisement.

 

Charging Station

$7500 each

There will be at least two charging stations in the convention center, allowing attendees to power up their laptops and phones. With one tower in the Exhibit Hall and another tower accessible to attendees outside the Exhibit Hall, these stations will be popular for attendees’ power thirsty devices. The supporter’s company name and/or product logo or advertisement will be placed prominently on the tower and kick panels.

 

You Are Here Locators - Exhibit Hall & Convention Center

$2500 each; all six for $12,000 ($3000 savings)

ASHG Annual Meetings are large and attendees have to find many locations: scientific sessions, workshops, individual posters, and of course exhibit booths! These locators are placed throughout the Convention Center and Exhibits and Poster Hall for easier navigation. Advertisements will appear as a banner along the bottom of the locator, and your booth will be highlighted (in Exhibit/Poster Hall map only).

 

You Are Here Locators will be placed:

Exhibits and Poster Hall (up to three) – the map will feature the poster sections by topic category, a full exhibit booth map, and list exhibitors alphabetically.

 

North Lobby – the map will show the North building, where most scientific sessions are held.

 

South Lobby – the map will show the South Building which contains session rooms, a concession area, and exhibit and poster hall.

 

Concourse between North and South Buildings – the map will show the edge of the North Building, the concourse with escalators up to the South Mezzanine Level (workshops, Family Room, Press Room, etc.) and Esplanade Ballroom (concurrent sessions), and the edge of the South Building.

All You Are Here Locators will allow for branded side and bottom panels (a total of three) on the unit.

 

  • To reserve, login to your contract, select Support and Advertising Opportunities on the left-hand side, and select your choice. Space must be reserved with full payment via credit card. Login here.

 

Hotel Key Cards

 

All Hotels

SOLD

Your four color advertisement can appear to attendees before the exhibit hall even opens by advertising on the magnetic hotel key cards in the official hotels for ASHG in Boston. In 2013, we are pleased to offer this opportunity in two packages. Company name, logo, product, and/or booth number may be featured as an ad.

The fees above are due to ASHG, and the cost for production and design of the keycards will be the responsibility of the advertiser (key cards are typically $1 each to produce, plus shipping and handling). Please note that one hotel in each package charges administrative fees, which is also the responsibility of the advertiser.

Advertising on hotel key cards must be approved by ASHG and must include the ASHG meeting logo on the back side (ASHG will provide artwork).

Advertiser(s) is/are responsible for meeting required deadlines to ensure prompt delivery of key cards. ASHG is not liable for any mistakes regarding key cards.

  • To reserve, login to your contract, select Support and Advertising Opportunities on the left-hand side, and select your choice. Space must be reserved with full payment via credit card. Login here.

 

All advertisements are subject to ASHG approval.

 


DEADLINE HAS PASSED

 

Program Book (Deadline July 26)

The ASHG Program Book will be one of the most valuable resources at the Annual Meeting, as it lists all pertinent information for meeting attendees. It includes information on available services, foldout maps, listings of sessions and posters, schedules and locations, award recipients, and a section dedicated to exhibits.  A complete PDF of the Program is posted on the Annual Meeting Web site starting in September.

Covers

The inside front, inside back, and back cover are available for full page, four color advertisements in these premium, highly visible positions.

 

Inside Front (Cover 2) SOLD
Inside Back (Cover 3)   $5000
Back (Cover 4)    SOLD

 

Bellyband

SOLD

Your marketing message will reach the eyes of attendees as they receive their Program Book, even before they open it!

 

Foldout Maps

In the General Information section, there are foldout maps to help attendees navigate the meeting and the host city. Advertisements are available in black and white, half page format on the back of each foldout map.

 

Convention Center Floor Plan $2500
ASHG Hotels in Boston $1500

 

Other maps may be available; inquire for availability.

 

Dividers

Sections of the Program Guide will be separated by a four color divider in thick cover stock, and your standout ad can be on the Exhibits divider – the only available position. Advertisements can be one page or two pages, full color.

 

Exhibits Tab One Side $4000
Exhibits Tab Two Sided $6000

 

Other Positions in Program Book

 

Floor Plan Banner

$3500

Have a banner sized ad measuring 1 3/4” x 9 ½” on the floor plan fold out page, just beneath the map of the exhibit hall, and feature your company name and booth number to ensure that all attendees will see your message.

 

Full Page, Four Color - Facing Cover 3

$3500

Your four color, glossy advertisement will face the inside back cover of the Program Guide.

 

Full Page

$3000

Four color, glossy advertisements are placed in alphabetical order at the end of the Program Book, just before the inside back cover and following the Speaker/Author Index.

 

 

 

 

Contact Meeting Management

 

The American Society of Human Genetics, Incorporated | 9650 Rockville Pike, Bethesda, Maryland 20814
society@ashg.org 1-866-HUM-GENE (301) 634-7300
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